Visual systems developed to maintain consistency across diverse applications, from educational publishing and packaging to marketing collateral and institutional communications. Each project demonstrates how a strong brand framework can adapt across formats while remaining clear, cohesive and recognisable.
2000 - present
Brand Systems
Publishing
Marketing Communications
Brand Systems
MACMILLAN EDUCATION AUSTRALIA
A scalable publication design system developed for Macmillan Education Australia's secondary education catalogue. The framework established a consistent visual language across covers and internal layouts while allowing individual titles to retain their own identity.
Press advertising developed for local government clients, applying established brand guidelines across multiple campaigns and publications. The work balanced consistency, accessibility and clear communication within a highly structured environment.
BLAZE
ADVERTISING
Course information designed for complex folded formats alongside large-format promotional graphics. Clear hierarchy and considered information design ensured content remained accessible across both print and environmental applications.
BOX HILL
INSTITUTE
ESSTEELE
Marketing communications developed for the Essteele knife range, extending the brand across packaging, digital communications and retail support materials. The system maintained a consistent visual identity across customer, trade and internal touchpoints.
