Retail Communications
Retail environments are where brands meet customers in real time. My work translates brand strategy into clear, consistent retail experiences across point-of-sale, promotional campaigns, exhibition graphics and in-store communications.
Each project is designed to strengthen brand presence, guide attention and create a cohesive experience across physical and digital touchpoints.
2010 - present
Retail Design
Point of Sale
Exhibition Design
Campaign Rollout
A promotional campaign developed for Box Hill Institute’s upcoming Open Day at the Spot Jobs exhibition, bringing together exhibition graphics, course guides, signage and digital communications into a cohesive visual system.
Designed to attract prospective students and build awareness ahead of the event, the campaign balanced clear information with strong visual hierarchy to create a welcoming and memorable experience across multiple touchpoints.
SPOT JOBS EXHIBITION
Created to extend the Essteele Per Silvia brand into the retail environment, this point-of-sale system translated the packaging identity into a cohesive in-store experience. Displays and merchandising units were designed to maximise visibility while maintaining a consistent brand presence across Myer and David Jones.
INSTORE ACTIVATION
Visual artwork developed for RACO's Smart Release+ range, extending the packaging system onto a Big W point-of-sale display. Designed to maximise product visibility while maintaining a consistent brand presence within a high-traffic retail environment.
POINT OF SALE
RETAIL
Packaging doesn't end at the shelf. These retail activations extend established brand systems into the in-store environment, creating clear, consistent experiences across major retail partners.
