Integrated campaigns developed across education, retail and consumer brands, bringing together print, digital and physical touchpoints through a consistent visual language. Each project demonstrates how strategic design thinking can adapt to different audiences while maintaining clarity, cohesion and brand integrity.
2010 - present
Integrated Campaigns
Brand Extension
Multi-channel Communications
Campaigns
LET PASSION
GUIDE YOUR
FUTURE
A recruitment campaign developed for Box Hill Institute to engage prospective students through a clear and accessible visual narrative. Editorial-style layouts combined inspirational messaging with practical course information, creating a cohesive campaign across print and supporting communications.
CAE
SHORT COURSE GUIDE
A quarterly course guide designed as an A2 folded publication and distributed through The Age. The campaign extended across print, web and social media, creating a consistent experience that connected audiences with CAE's evolving short course offering.
An integrated campaign developed to support the launch of the Essteele Per Silvia cookware range. The visual system extended from packaging through to EDM and supporting campaign collateral, creating a consistent brand experience across every customer touchpoint.
ESSTEELE
PER SILVIA
A commemorative campaign celebrating CAE's 70-year history through event communications and branded collateral. The campaign brought together promotional materials, apparel and a visual timeline, balancing the organisation's heritage with its contemporary identity.
CAE 70th ANNIVERSARY
