Retail

Retail is where brands meet customers. My work brings brand, campaign and product communications together across physical and digital spaces.

2010 - present

Retail Design
Point of Sale
Exhibition Design
Campaign Rollout

A promotional campaign for Box Hill Institute’s Open Day, bringing exhibition graphics, course guides, signage and digital communications together across multiple touchpoints.

SPOT JOBS EXHIBITION

Point-of-sale artwork for Essteele Per Silvia, extending the packaging identity into a cohesive in-store experience across Myer and David Jones.

INSTORE ACTIVATION

Visual artwork for RACO Smart Release+, extending the packaging system onto a Big W point-of-sale display to maximise product visibility in a high-traffic retail environment.

POINT OF SALE

RETAIL

Packaging doesn't end at the shelf. These retail activations extend established brand systems into the in-store environment, creating clear, consistent experiences across major retail partners.