RACO SmartStart
PACKAGING SYSTEM
A scalable retail packaging system developed for the launch of RACO's SmartStart cookware range.
2025
Packaging Design
Brand Systems
Print Production
THE CHALLENGE
Create a new packaging system for RACO SmartStart, an accessible entry point to the RACO brand, working across cookware sets, individual products and accessories.
STRATEGY
BRAND RECOGNITION
Maintain clear connection with the premium RACO brand.
RETAIL COMMUNICATION
Prioritise product visibility and shelf impact.
SCALABLE SYSTEM
Create a flexible design language adaptable across dozens of SKU variations.
PACKAGING ARCHITECTURE
> Gold colour blocking
> White product window
> Consistent icon strip
> Hero product photography
> Clearly product information
> Simplified typography hierarchy
OUTCOME
A flexible packaging system spanning cookware sets, individual cookware and retail sleeves, with consistent brand recognition across the range.