PACKAGING REDESIGN
A premium eCommerce packaging redesign developed for the Essteele Eternità cookware range.
2026
Packaging Design
Brand Adaptation
Print Production
Essteele Eternità
THE CHALLENGE
Create an eCommerce packaging format that reduced production complexity while maintaining the premium positioning of the Essteele Eternità range. The design needed to work within existing factory-supplied dielines and
a two-colour print process on brown corrugated board.
DESIGN
SYSTEM
A scalable graphic system built around typography, iconography and pattern, developed to create strong brand presence without relying on photography.
CONCEPT DEVELOPMENT
Exploring how a limited two-colour palette could create a premium feel, with pattern, hierarchy and existing brand assets tested across multiple directions.
CHOSEN DIRECTION
A distinctive graphic pattern inspired by Essteele's brand assets, combined with a clear information hierarchy to create consistency across every panel.
FINAL
ARTWORK
Production-ready artwork developed across the lid and base, refined for print accuracy, manufacturing requirements and scalability across the range.
OUTCOME
A premium direct-to-consumer packaging experience using just two colours on brown corrugated board,
reducing production complexity while retaining Essteele's distinctive brand character.
