PACKAGING REDESIGN
A premium eCommerce packaging redesign developed for the Essteele Eternità cookware range.
2026
Packaging Design
Brand Adaptation
Print Production
Essteele Eternità
THE CHALLENGE
The brief was to create an eCommerce exclusive packaging format that reduced production complexity while maintaining the premium positioning of the Essteele Eternità range. The solution required a two-colour print process on brown corrugated board using existing factory-supplied dielines.
DESIGN
SYSTEM
Working within the supplied structural dielines, the design evolved into a scalable packaging system built around typography, iconography and a restrained graphic language. Multiple concepts were explored to balance brand presence with manufacturing efficiency.
CONCEPT DEVELOPMENT
Early exploration focused on how a limited two-colour palette could communicate a premium product without relying on photography. Pattern, hierarchy and brand assets were tested across a series of concepts before refining the final direction.
CHOSEN DIRECTION
The selected concept combined a clean information hierarchy with a distinctive graphic pattern inspired by Essteele's brand assets. The system creates consistency across every panel while adding character to the unboxing experience.
FINAL
ARTWORK
The approved concept was developed into complete production-ready artwork across the lid and base components. Every element was refined for print accuracy, manufacturing requirements and scalability across the range.
OUTCOME
The final packaging delivers a premium direct-to-consumer experience through a simple, efficient graphic system. Printed in just two colours on brown corrugated board, the solution reduces production complexity while reinforcing Essteele's Italian heritage and premium positioning.
